LINE OA chatbot
We build on LINE Official Account, the channel Thai customers use most. That includes a Rich Menu designed as a navigation hub, automation flows, and capturing customer data straight into your back office.
Thai AI Chatbot
Thai AI chatbots that actually understand your customers
A chatbot that answers from your real company data, not canned replies. It connects LINE OA, your website and your CRM behind one back office, and hands over to a human the moment the customer wants one.
Signs your organization should start now
Admins cannot keep up
Messages arrive faster than your team can reply, especially outside office hours and during promotions.
80% of questions repeat
Price, opening hours, how to order, delivery status, warranty terms — the same questions typed out again every day.
Answers are inconsistent
Every admin replies differently, wrong information reaches customers, and nobody can see who said what.
Customers drop off mid-chat
Plenty of people message you but few convert, and you have no visibility into where or why they leave.
What we deliver
Website chatbot
We add chat to your site so it answers visitor questions and captures leads before people leave the page, pushing them straight to your sales inbox or CRM.
Answers from your knowledge base
We load your manuals, product lists, pricing and service terms so the bot answers from data you control. Update the content and answers change immediately — no code required.
Seamless human handover
The bot hands over the moment a customer asks, or when it is not confident, passing a conversation summary so your agent picks up in context and the customer never repeats themselves.
CRM and back-office integration
Connected to your CRM, inventory or booking system, the bot can check order status, find open slots or create customer records — not just send messages.
Performance dashboard
See what share of questions the bot handles without a human, which questions it fails most often, and how many chats become real customers — so you can keep improving answers.
What you can build with it
Retail and e-commerce
Answer product questions, check delivery status, and suggest alternatives when items are out of stock — around the clock.
Real estate
Qualify prospects by budget and location, book site visits, and route interested buyers to sales instantly.
Hospitals and clinics
Answer service and opening-hours questions, book appointments, and escalate clinical questions to staff.
Finance and insurance
Explain products, check which documents are required, and hand over to an advisor when the customer is ready.
Education
Answer questions on programmes, fees and admissions while capturing prospective students into your enrolment system.
Internal operations
An assistant that answers staff questions on benefits, policies and expense claims, taking load off HR.
How we work
Transparent at every stage — you always know what you are paying for.
- 011 week
Collect real questions from the front line
We pull your chat history and interview admins to learn what customers actually ask and which questions are hardest to answer.
- 021–2 weeks
Design conversations and knowledge base
We map conversation paths, organize the data the bot needs, and define answer boundaries and handover rules.
- 033–6 weeks
Build and test in Thai
We build and test against real questions including colloquial Thai and misspellings, tuning until accuracy meets your standard.
- 04Ongoing
Launch and tune
We roll out gradually with human oversight, then refine answers monthly based on real conversations.
How pricing works
We do not sell fixed packages, because scope varies enormously between organizations. Pricing is based on how many systems need to be connected, the volume and quality of your data, the number of users, and the level of post-launch support you want. We always put scope and budget in writing before work begins — no hidden costs along the way.
Free initial scoping and budget estimate, no commitment.
Technology we use
We pick tools to fit the problem, never locked to a single vendor.
- LINE Messaging API
- OpenAI
- Anthropic Claude
- Google Gemini
- RAG
- Vector Database
- Dialogflow
- n8n
- Webhook / REST API
Frequently asked questions
How accurate are Thai-language chatbots?
Current models handle Thai far better than they used to, but still struggle with colloquial speech, misspellings and niche jargon. We use a hybrid approach: fixed answers for critical questions like pricing and terms, AI for open-ended questions grounded in your knowledge base — then test against real questions until accuracy is acceptable before launch.
Why build on LINE OA?
LINE is the most used app in Thailand. Customers do not need to install anything new or register, and you can follow up with them later, making LINE OA both a service and a marketing channel. If you already have a LINE OA we build on it rather than starting over.
What if a customer wants to talk to a person?
The bot hands over immediately when the customer asks, or when it detects it cannot answer or the customer is getting frustrated. Your agent sees the full conversation summary, so nothing is repeated. You can also set different operating hours for the bot and for staff.
Can it connect to our CRM or inventory system?
Yes, where those systems expose an API. The bot can check order status, look up stock, or create new customer records for real. If a legacy system has no API we propose alternatives such as scheduled data syncs.
What are the costs beyond development?
Three main ones: your LINE OA plan based on messages sent, AI model usage based on conversation volume, and an optional monthly support fee. We estimate expected monthly cost from your actual chat volume before work starts.
Is customer data PDPA compliant?
We build in a consent step before collecting identifying data, define who can read conversations, set retention periods, and support deletion requests — with logs kept for audit.
Can our team edit the answers?
Yes. We hand over an admin interface where your team can edit messages, add question-and-answer pairs and update product information without writing code or waiting on us.
How long does it take?
A clearly scoped chatbot usually takes six to ten weeks from kickoff to launch, depending on how many topics it must cover and which systems it connects to. We recommend launching to a small group first, then expanding.
Our other services
Want to know how much work a chatbot could take off your team?
Send us your chat history or describe the problem, and we will estimate what share of questions a bot can handle.
Free consultation